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Brits are scrolling away from X and aren't that interested in AI

118 points4 hourstheregister.com
grues-dinner4 hours ago

So the actual breaking news here is "Brits actually fairly normal after all"?

Neither X nor AI is particularly relevant to the average person, British or not, unless they're terminally online and/or the kind of person to write unhinged nonsense on LinkedIn.

Sure quite a few people might use ChatGPT or whatever sometimes, but they use Excel too and they're probably not especially "interested" in that either.

tzs2 hours ago

> Neither X nor AI is particularly relevant to the average person, British or not, unless they're terminally online and/or the kind of person to write unhinged nonsense on LinkedIn.

According to the article X reached 26 million UK adults in May 2022. That's half of the UK adult population.

KeplerBoy2 hours ago

That's a pretty meaningless figure without the methodology used to come up with it.

It might just mean 26 million uk adults have heard of a tweet. Think covfefe, barely anyone read that tweet and yet it reached everyone.

verzali2 hours ago

Down to 22.1 million now though, I think is the point.

But honestly, twitter never forms much of the conversation outside of media types.

bdangubic2 hours ago

this might also be a demographic issue - I live in an afluent area and genai is woven already into everyday so much that it is already difficult to imagine life without it. just couple of example - my 11-year old kid does most if not all of her studying/research/… through genai. her class has a google doc where they share prompts they found useful for learning xyz… my kid asked me something last week and I said “no clue, google it” and her response was “google it??? thats funny dad…”

my homeowners association used genai to go through years of transaction to create a budget etc…

rsynnott2 hours ago

> my homeowners association used genai to go through years of transaction to create a budget etc…

… Yikes. Hope they checked it afterwards. These things are quite bad at financial stuff; they’re good at producing something which looks superficially reasonable, but when you look closer, well, it’s all nonsense.

bdangubic2 hours ago

I know, right?!

ben_w3 hours ago

The average person on AI:

"Forty-three percent had used one for work" … "The numbers are slightly different for the under-16s. Fifty-four percent said they had used a GenAI tool, with more than half (53 percent) of those saying they had used it for schoolwork."

jdietrich3 hours ago

78% of people aged 16-24 had used a GenAI tool in the last year. That's a remarkable adoption rate IMO. We're talking about this technology as if it's the future, but it has already transformed secondary and post-secondary education beyond all recognition.

https://www.ofcom.org.uk/siteassets/resources/documents/rese...

tmnvix3 hours ago

> 78% of people aged 16-24 had used a GenAI tool in the last year.

More interesting would be the percentage of people that have used GenAI in the past year with a purpose.

I suspect a significant number have just played with it. Likely many didn't make it a habit, let alone ever do anything useful with it. It would be a bit of a stretch to say anyone in this group has 'adopted' AI.

jsheard2 hours ago

> More interesting would be the percentage of people that have used GenAI in the past year with a purpose.

Also how many would continue to use genAI if it weren't artificially cheap/free. Remember that nearly all AI companies are losing money hand over fist, there's bound to be user attrition when the walls close in and they have to start shoving in ads or aggressively upselling paid subscriptions.

+1
marcosdumay2 hours ago
Der_Einzige55 minutes ago

Please go talk to a teacher. Almost everyone is submitting AI generated stuff, everywhere.

jacobolus1 hour ago

> transformed secondary and post-secondary education beyond all recognition

"Beyond all recognition" seems like quite an extraordinary claim.

rsynnott2 hours ago

The big question, really, is whether they _regularly_ use it. I’ve used ChatGPT… precisely once, as a novelty.

650REDHAIR1 hour ago

Why only once?

morkalork2 hours ago

I see teenagers chatting with it to study while taking the bus. That's not some idle one time experiment, that's using it every day type of behaviour.

bsder3 hours ago

Google is so terrible that you either have to use AI to filter it or pay for a search engine that doesn't suck.

mdanger00741 minutes ago

The web in general sucks for quickly finding information. from the essays that proceed a recipe or a news site which autoplays an irrelevant video on every story. It not only wastes time it waste your phone data. The ChatGPT search feature has eliminated the junk and gives me the info I’m looking for.

ToucanLoucan3 hours ago

> 78% of people aged 16-24 had used a GenAI tool in the last year. That's a remarkable adoption rate IMO. We're talking about this technology as if it's the future, but it has already transformed secondary and post-secondary education beyond all recognition.

Your wording choice there is excellent as "transforming" can either be extremely positive, or negative, or just different. Given how many students now, judging by various outcries on social media by teaching staff are borderline illiterate in middle school, it does make one wonder what the long term effects of this will be.

jncfhnb3 hours ago

Standardized test scores were marginally improving for decades, although they tanked during Covid

helf1 hour ago

[dead]

jrflowers3 hours ago

This makes sense. Since googling something now counts as “using a genai tool” everybody uses and cares about AI

weego2 hours ago

Getting Claude to extract numbers from the image of a spreadsheet someone inexplicably sent you instead of the actual spreadsheet is not the same as "being interested in AI"

KTibow2 hours ago

From my experience most people who use anything other than ChatGPT/c.ai are somewhat interested in AI

detourdog1 hour ago

I’m interested in ai but still haven’t used it. When I finally focus on it I will try kagi’s ai. I already subscribe to search.

defnotai3 hours ago

Some people are being pressured by their management to use AI to increase efficiency in their jobs, with varying degrees of success.

I have a friend who works in logistics for GE and they’re getting training on the basics of GenAI and then they have to go out and find ways to integrate it into their workflow. The problem is that management isn’t doing the legwork to understand how to integrate the tooling, they’re just handing that responsibility off to the actual users. Those people wind up complaining that taking time to integrate these tools winds up slowing them down and they struggle to find meaningful applications for the LLMs.

It’s like management is saying “here’s a new hammer, we don’t know how to use it but the guy who sold it to us convinced us you can figure out how to use it. So go out and do it and be better and faster at your job, good luck”.

silisili3 hours ago

I'm running into this now. Boss is all but mandating everyone use Cursor.

I'm not anti-AI. I don't mind asking an LLM to write me some boilerplate. But I don't want to change my tooling, nor have an integrated assistant. My output is fine.

I'll hold out as long as I can, but it feels like this may one day just become the reality.

defnotai46 minutes ago

Hype cycles come and go, AI will be no different. The core technology may remain and advance, but the fever will break once reality sets in/and or prices continue to climb.

scrps47 minutes ago

Gonna be fun to see the results of cases like "I didn't defraud the company, gen AI did!" Of which I suspect some will actually be fraud and some not but I don't envy the lawyer who has to explain neuronal computation to a nontechnical person.

1oooqooq2 hours ago

everyone who had to fill in pages of text for no particular reason they believe in, will use any means no matter how bad.

this included teens doing homework, and everyone else filling job applications. same mindset.

ai? sure. google search and adapting any template on the very first page? sure!

ToucanLoucan3 hours ago

> Forty-three percent had used one for work

That's honestly pretty low considering the sheer number of products that now have AI integration. I honestly think a lot of the hype around AI taking over jobs is because the people who are spreading it are more likely working in some pretty dull coding environments where copilot can shine, because you just plain don't write a ton of interesting or otherwise off-the-beaten-path code, and that's what copilot excels at. And then those people have spare time at work to evangelize about this great technology.

And before anybody starts with me, yes I have tried it. It's fine. A lot of what I work on isn't standardized or boilerplate enough to where copilot can really help me, and the situations where it can, I found the time I spent describing what I wanted, getting the answer back, copying it into my IDE and then customizing it as required was frankly just better spent writing it myself. Maybe it made me SLIGHTLY faster? But nothing approaching what I would suggest the term "coding AI" implies, and frankly, I enjoy writing the easier code on occasion because it's a nice break from the harder stuff that copilot can't touch.

Like if you're a freelancer who jumps between gigs of refactoring ancient websites into something vaguely web 2.0, you would probably get a lot of mileage from copilot where you're just describing something as written (or hell, giving it the existing code) and asking for it to be rewritten. But if you're doing something novel, something that hasn't been posted on StackOverflow a thousand times, you will run into it's limitations quite quickly and, if you're like me anyway, resign it to the bin because fundamentally asking it to make something, finding out it can't, and then making it myself is FAR more annoying than just assuming it can't and moving on.

unsnap_biceps3 hours ago

> Ofcom measured X's adult reach

I wonder if the same trend is happening for younger age groups as well. I was surprised at my two nephews scrolling X yesterday reading memes after dinner. They're 14 and 16 and I guess deeply in the "gamers" culture? They shared some of them with me and I wasn't into the edge-lord stuff, but they insist that it's just ironic usage.

Much like every generation, I'm likely just not hip enough to understand the youth.

moomin3 hours ago

I’m reminded of “I was a teenage edgelord” https://medium.com/@srhbutts/i-m-sarah-nyberg-and-i-was-a-te...

AlexandrB3 hours ago

It's funny reading this nearly 10 year old post in 2024 and noticing that many of these tactics are now universal and some of the people mentioned (Ian Cheong) are still being called Nazis, but by people on the other side of the political divide.

bitwize3 hours ago

Turns out that the author of that article was/is a pedophile, was using "but I was just being an edgelord/muh right-wing harassment" as a smokescreen to divert attention from her bad behavior, and (wisely) vanished from online after about 2017 when she couldn't whitewash her image anymore.

https://medium.com/@srhbuttstruth/5-reasons-you-shouldn-t-st...

valar_m49 minutes ago

You believe that an anonymously written article full of baseless speculation that relies on an anonymous Tumblr post as its source is credible?

It would benefit you to educate yourself on how to evaluate the reliability of claims you read online. Here's a tip to help you get started: anonymously written online posts that rely on other anonymous posts should be considered with a very high degree of scrutiny.

markhahn2 hours ago

only Brits?

the set of people interested in AI seems to be quite specific: techno-optimists, fad-seeking "entrepreneurs", people who can get with low-quality outputs.

philipwhiuk40 minutes ago

Yes because it was a survey of by a British regulatory body, the Office of Communications aka Ofcom.

retrac983 hours ago

Pure opinion, but I feel like the UK has a strong cultural bias towards doing things the way they’ve always been done, which can make us a bit resistant to new technologies and ways of doing things.

dukeyukey1 hour ago

Hard disagree. You might think that, then you see how other countries do things, and you realise we're actually pretty good at adopting new stuff. Not the best, but better than most.

ethernot3 hours ago

I don't think we're resistant, just hesitant pragmatists. When something new and shiny turns up, we don't necessarily accept the marketing saying it's going to improve our lives. Best to wait for someone else to get through the early adoption pain and work out all the kinks so we don't have to waste our time on it if it turns out to be a lemon.

With this strategy I entirely missed blockchain, crypto and NFTs and am in the process of missing AI.

slantaclaus22 minutes ago

I’m glad my view of my country or any country isn’t so small that I would imagine everyone thinking or acting a certain way

antirez3 hours ago

To think that AI is as irrelevant as blockchain, crypto and NFTs is a tragical error many are committing, sir. Those things were trivial and useless and it was clear since the start, and even if tons of money and marketing were put inside, nothing changed because of the blockchain, at least nothing useful.

AI is a completely different story: you likely not even realize you are already a heavy user just as a side effect of everything technological you use, from voice dictation, to medical, to all the images you see around. Soon also: when you are going to watch a movie. Moreover LLMs are already transforming the way people work.

These two entities, blockchian and AI, have very little in common if not the hype.

ethernot3 hours ago

So what you're saying is that blockchain, crypto, NFTs had no application up front. Correct. I agree there.

What I am saying is that the applications of AI cannot be fulfilled to the level of the promises made. The promises were made to solicit hype to generate cash, not because the idea was viable or achievable on proof. When we reach maturity, we'll see what is left and I'll wait for that. That's fine. In the mean time I'll have to put up with cats appearing every time I search for dogs in Apple Photos and arguing with ChatGPT about its understanding of the relative magnitude of 9.9 and 9.11, while everyone tells me repeatedly with sweat on their brow that WhateverMODEL+1 will make that problem go away, which it didn't on WhateverMODEL-3,-2,-1,0. Only another $2 billion of losses and we'll nail it then!!!

The end game for all technology changes is not what we think it will be. Been in this game a long time and that is the only certainty.

+2
yesco2 hours ago
ChocolateGod3 hours ago

AI and Crypto both use extraordinary amounts of electricity but at least AI actually does something and has replaced Google for me in at least 50% of searches.

labster1 hour ago

Is that because AI has gotten better or because Google has gotten worse?

ben_w3 hours ago

Based on my experience growing up in the UK, then having long visits to the US and moving to Germany… the UK overall is fairly open minded to new tech and social change.

Well, so long as the monarchy and the castles remain.

asveikau2 hours ago

You're talking about the country that started the industrial revolution.

ThrowawayTestr2 hours ago

They're talking about a country that still has Kings and an unelected senate.

philipwhiuk39 minutes ago

Versus a country where many places even in big cities still expect to check a signature for payment. Lack of adoption of chip-and-pin is baffling.

pezezin1 hour ago

Plenty of modern countries still have kings. In practice it doesn't affect democracy much, other than being another source of waste and corruption.

The House of Lords though, now that is weird.

ozim3 hours ago

People living in techno bubble are always surprised how much „normal” people are behind and how much they don’t care.

I see people who are doing white collar jobs where most of it is doing stuff on computers being absolutely not interested in any of it.

I work with generally people from all over Europe and it mostly is the same so I would not say Brits are like that but more generally people have bias towards doing things the way they’ve always been doing.

Last month our company released new interface because old one is built on unsupported tech and with all the regulations we have to change it anyway - outrage lasted 2 weeks - people are getting used to new way and in 2 months no one will remember the old way.

agumonkey3 hours ago

There's many people like me who were born and pushed for more tech and are now back pedaling. You start to see through the trends, the marketing, the manias.. and nowadays the disconnect between joy, usefulness and actual results.

Barrin923 hours ago

I think the Brits are pretty fast at adopting technology, their digital public service infrastructure for example is excellent as is their research and engineering sector but I think they have a pretty big distaste for hucksterism or fads and a very no-nonsense attitude. Sort of like us Germans but less digitally averse and with a better bureaucracy.

twixfel3 hours ago

I'm British but have lived in Germany for several years. I'd say the Germans are explicitly more conservative than Brits. Germany has several aspects in business and law which do, and admittedly I never lived in medieval times, literally feel like something out of some medieval guild system. "I must tithe to the Driver's Guild" is the long and the short of the entire learning to drive system here for example. And Germans just accept it, or even more pathetic, defend it. They just accept having these legally mandated wallet inspectors / guild members ambushing them every now and then for cash. Baffling.

jajko3 hours ago

Could be, but a bit of conservatism ain't gonna hurt, more conservative nations like Switzerland or nordics are doing more than fine long term, QOL is top notch globally for various reasons.

Much better than having sheepish mentality and chasing what rest of the crowd is chasing too, shows some character and thinking for oneself and not being an easy subject to manipulation. X was almost pure toxicity even before musk's ego trip and I never understood why I should care about some random brainfarts of people 'I should be following', don't people have their own opinions formed by their own experience? Thats rather poor way of spending limited time we have here, on top of training oneself in quick cheap dopamine kicks which messes up people for rest of their lives.

ChatGPT at least tries to be added value, but beyond a bit better search, hallucinating some questionable code and some random cute pics (of which novelty wears off extremely fast), I don't see it, I mean I see the potential, just not reality right now. Plus that code part - I want to keep training myself and my analytical mind, I don't want to be handed easy answers and become more passive and lazy. That's why I do git via command line tool and not just clicking around. That's why I don't mind at all doing some easier algorithms instead of having them served. My employer only wants good result, I am not working in sweat shop being paid by number of lines of code per day.

Quality life is about completely different things anyway. IMHO UK is fine in this regard.

Der_Einzige49 minutes ago

Facts. It’s why they have no semiconductor industry, why their cars are all literally the most unreliable brands, and why they are becoming poor af compared to Americans. I’m so tired of euros trying to act smug about them not working hard. There’s a reason why the EU and the UK are fading into obscurity.

aussieguy12342 hours ago

For anyone looking for a good alternative to Toxic Twitter/X, I can't recommend BlueSky enough.

I signed up and it's a breath of fresh air without the artificially promoted toxic posts showing up in my feed.

philipwhiuk38 minutes ago

Only because it's small and still burning VC money. The algorithm will come once they need to pay the bills.

tomlockwood26 minutes ago

And then we'll move to the Next VC one! Huzzah!

tokioyoyo26 minutes ago

Eh, if they burn VC money for another 10 years, who cares? There's another one that will pop up, and we'll continue the ride.

MegaDeKay1 hour ago

Indeed. And I'm finding a lot of people that I used to follow on Twitter are now on BSky as well. My feed is not nearly as sparse as I thought it would be.

Jedd3 hours ago

Sample size was ~7300 people, polling done in May / June 2024.

Looks like various breakdowns of cohorts by age - in one section there's 7 groups.

A thousand people per group is respectable, but OTOH each responder's answers are being extrapolated to assume the behaviour of ~10,000 people.

piva003 hours ago

If my rusty skills in sample calculation are correct, 7300 surveys could be enough for a 98% confidence with 1,5% error margin.

Someone please correct me if I'm wrong but I think the sample size of 7300 should be enough for UK's population.

mirekrusin3 hours ago

Depends where it’s taken - online survey will be biased, ai meet-ups responders - extremely so etc.

philipwhiuk35 minutes ago

> Wave 6 of the Online Experiences Tracker was conducted among a nationally representative sample of 7,280 UK internet users aged between 13 and 84. Fieldwork was conducted over a ten-day period between 23rd May and 8th June 2024. The data has been weighted to be representative of the UK internet user population on age within gender, and overall, to regional and SEG profiles.

Havoc3 hours ago

Because it's a dumpster fire of shrill partisan US politics.

I'm following only SF/hn flavoured tech crowd on there - the thinking being that it'll be about tech. An intentional attempt to buy into a bubble if you will. That used to work well.

Since musk take-over and the current election cycle even that is intolerable. Tech gang no longer tweet about kubernetes etc, instead it's about immigrant, Joe Rogan and whatever has Marc Andreessen's knickers in a twist today.

jarjoura2 hours ago

Andreessen and Co. have always been part of this strange utopian Libertarianism where they believe with all their hearts, that tech sets you free. I say the word strange, because it's optimistic, and forward looking, and not cynical. Peter Thiel used to be the main "villain" while the others kept to themselves. Seems that's not the case anymore, and they are more comfortable speaking their minds.

Realistically though, as an outsider, I think X.com has just become their echo chamber and they've all lost the plot.

toenail2 hours ago

You chose who you follow, and you can block any words you like. I see basically zero politics.

cgh3 hours ago

Bluesky awaits your arrival. Unfortunately, there's a lot of the creepy anime avatar crowd there already but luckily the nuclear block exists on that platform.

ChocolateGod3 hours ago

Despite being a Brit, X did nothing but keep my feed flooded with both left and right wing comment about the American election recently, with some extreme views on either side. For context I only follow tech accounts.

philjohn2 hours ago

Yes - it wasn't always like that, but it would be interesting to see the "algorithm" now, wasn't Elon all about opening that stuff up?

0xDEAFBEAD46 minutes ago

I'm pretty disappointed with the rise of reddit. In my opinion, it has a very serious confirmation bias problem.

rsynnott2 hours ago

I mean, really, is anyone all that interested in generative AI, barring VCs?

muthuh2 hours ago

Hear, hear! :)

moomin3 hours ago

I’m honestly surprised at how small the drop is, because it feels like I no longer know anyone who’s using it. Haven’t heard a conversation with involving something someone read there in forever. Hear about reddit all the time.

awinter-py3 hours ago

feels like OSS early adopter folks have been trying to leave for years, legal + media people moved to bsky this month and are starting to close their twitter accounts, younger VC / founder type people are trying to stick it out

some of the oss + scifi author crowd has been making it work on mastodon but may come to bsky. (think like charlie stross)

celeb + sports accounts are joining bsky now post-election, and in theory a bunch of users that will jump with them; insta/threads may still win this slice though

rn on bsky there's an early twitter dynamic of like mark hammill following tech journalists

TheBlight3 hours ago

>rn on bsky there's an early twitter dynamic of like mark hammill following tech journalists

Lmao

rsynnott2 hours ago

Vast number of people use Facebook, but when did you last hear about anything happening on Facebook? I think Twitter has lost cultural capital faster than it has lost actual users; there are still a bunch of people there (or were til the last couple of months, anyway; there really does seem to be a sea-change now and the above study, going up to May, won’t capture it), but it’s a lot less culturally important.

grahamj3 hours ago

Hopefully everyone is getting away from X

racl1013 hours ago

Twitter was cool about a couple of years. I haven't tweeted since like 2012. I'm not in a hurry to jump on Blue Sky.

jarjoura2 hours ago

Best Twitter, was when it was just tweets of "eating cereal for breakfast" and the pull-to-refresh-ification of everything.

ipaddr3 hours ago

There is a bluesky doomscroll waiting for you in the new echo chamber.

jarjoura2 hours ago

This is the right answer, sadly. I had moved over to Mastodon and already people are using it to raise pitchforks. I just don't think our human brains deserve the power that comes with social media.

nobodywillobsrv3 hours ago

This seems like RICU propaganda

ada19813 hours ago

They weren’t that into democracy either. Didn’t stop the Yanks from mopping the floor with them.

philipwhiuk34 minutes ago

Losing the US colony was a minor inconvenience. We were busy with France.

I get that it's important to you, but US independence barely features in our history lessons.